One Tumblr-specific meme is for a user to post a picture of an arrow pointing up or down with a caption along the lines of "Your soulmate," "Your future," or "What you'll dream about tonight.
Tumblr is often used to encourage the creation of Fannish content by challenges. In a master post, the rules or prompts are posted and participating creator repost that masterpost with their contributions. Some examples of tumblr challenges. Since tumblr is built around reblogging, it is natural that complex and sometimes contradictory forms of reblogging etiquette have developed. Conflict sometimes arises when one user reblogs a post with commentary that the OP doesn't like.
For instance, someone may post a shippy picspam, and the person who reblogs the image may complain about the problematic representation of that ship in the canon. Other times, someone may post about the reasons why they hate a specific show, pairing or character, and then tag their post so that it appears on the tracked tags page for that topic; this practice has led to the admonishment "Don't tag your hate".
In fact, the motto even has its own "tag" on Tumblr. While the concept may sound simple, in practice it can be confusing and hard to apply with Tumblr users being given complicated instructions on when and how to tag and in what order to place their tags.
It was also featured in E! Tumblr users also have developed a preference for where the comments are paced in a reblog. Over time, many users feel that added commentary should happen in the tags instead of the main body. As one user remembers:. In addition to asking fellow fans to not strip sources, many fans prohibit "reposting" of content. This applies mainly to image posts, but can crop up in text or video posts.
Creating a new tumblr entry with content pulled from another tumblr post or from a non-tumblr source without permission is considered by many to be a major breach of tumblr ethics. This applies even if the source of the image is listed and full credit given to the creator. And, if you reblog reposted content you are in the eyes of many to be equally guilty. Fans are expected to turn away from such posts or, at the very least, attempt to locate the original artist or creator for permission before reblogging:.
Even if permission has been granted to repost, fans are instructed to search through tumblr, find the artists's tumblr blog and use those images instead:. There are daily calls for action against fans who use content without permission or credit. Actions include reporting other users to tumnblr abuse and calling on others to blacklist and block offenders and to refrain from reblogging the offender's posts.
The link above is a link to an entire archive with every incident I know of, as well as links and screenshots Please note some links might not work, as the archive is about a year old. Many tumblr users feel that it is rude to remove the original poster's text. Likewise, editing or removing the follow-on comments is considered to be equally rude:.
Reblogging your own content is considered by some to be acceptable as long as it does not happen too often:. Even when the content comes from within tumblr and remains on tumblr, some tumblr users feel that permission should be granted before reblogging their posts.
Exactly when permission must be obtained and for what content covers a vast spectrum, making it difficult to predict when a reblog might run afoul of a specific user's expectations.
And, since many tumblr users do not put their reblogging criteria in visible locations, users have little or no advance notice. Part of the confusion is likely the result of users from different subcultures and fandoms within Tumblr stumbling across one another.
A user who usually follows gif-makers might never have been socialized into the personal-blog parts of tumblr. Some fans feel you need to ask for permission:. Others are offended if you do not automatically reblog their selfies. Here, one fan apologizes in advance for not automatically reblogging:. I think it might be one of those things where there are a lot of preferences and everyone thinks that their preference is a widely understood rule.
Want your posts to be private and only noticed by your friends? Otherwise, you tag something your asking for strangers to read and comment. The owner can then respond privately or post the question and answer publicly to their blog. This has led some to prohibit reblogging asks, especially in the role playing community:. This is where the main text of the post is folded so that in order to read the user must affirmatively click.
It is a popular tool on Livejournal-style blogging platforms to spare your followers from having to spend too much time loading images or scrolling past content that doesn't interest them. In the tumblr world, the tool itself can be used in the same way; however, "read more" posts are considered by many to be a type of private conversation that readers should neither reblog nor comment on:.
Some of the above content types e. The act of reblogging preserves and make more visible content that, at least in the eyes of the OP, was obscure enough to be secure.
Thus, some practices on Tumblr, although seemingly antithetical to the spirit of the site, are attempts to overcome its limitations. Because of this, some feel that Tumblr's design violates the "tools not rules" principles of design - that if the operation of the tool requires end users to adopt complex rules, then the design must be changed to fit that reality.
Like reblogging, tagging posts is a central feature of the tumblr platform. Tumblr uses 'free form' tagging which allows users to create their own custom hashtags. Tags serve many purposes. Tags allow blog owners to label their posts to locate them later and to allow others to do the same. Tags can also be used to offer additional commentary to a post whether an original post or a reblog. And finally tags assist other readers in finding - or excluding- content from appearing on their dashboards.
Because fans rely heavily on tags to find content, some people annoyed when two or more series share the same tag, for example the American TV series and Kdrama Lie To Me , or the animated TV series and the movie Avatar. To many fans, tumblr tags are a way of expressing additional commentary. Because the tags are stripped when a post in reblog, it is a place where people can express themselves freely without worrying about exposure to a wider audience.
But on occasion, a reblogger will find the tag commentary enticing and will include the tags in the body of her reblog. Tags are also used to label posts about topics that many readers find undesirable. An entire subculture has been created over what to tag, how to tag and when to tag.
The rules are, if possible, even more complex and contradictory than re-blogging. For example tumblr users are expected to tag content that might be upsetting or that might " trigger a fan:.
To tag posts with triggers, either type in "trigger warning" or, to be more specific, "tw:" followed by what the trigger is e. Trigger tags include death, violence, rape, child abuse, suicide, drug use, kidnapping, surgery, blood, eating disorders, needles, pregnancy, scarification, and any -ism sexism, racism, etc.
Posters are expected to walk a fine line - if you tag too enthusiastically you might offend someone else. Others find tumblr tagging etiquette frustrating and nonsensical. This user points out that it makes no sense to prohibit tagging a topic that is being critiqued if the content of the post is a critique of the subject:. Like a list of ingredients, say on chocholate.
And to some people those nuts may be toxic, others might like them. Type 2: As a fan of [tag name], posts are exclusively to be tagged under it by people who agree with your feelings on the subject, and are, accordingly, fans of it too: i. This, because the tag is basically seen as a mini community in which you and your fellow fans can share [positive] material and have [positive] discussions about the subject in question.
There has been increased scrutiny on tagging etiquette in the wake of numerous shipping wars , as anti-shippers and pro-shippers would frequently "cross-tag" their opinions. There are three types of "linking" on the tumblr platform. One where a reader links to a tumblr post on a platform outside of tumblr Facebook, Twitter, Livejournal.
The second is where the tumblr post links to another tumblr post not a reblog. The third is where a tumblr posts links to content that is offsite. Naturally, there are multiple etiquette forms for each and they vary widely across time and among fan communities. The discussion of whether to obtain permission before linking to fan posts, fanfic or vids is part of an ongoing and much larger discussion in fandom See Linking to Public Fan Sites and Goodreads.
This has led to some confusion over whether one fan can link to another fan's tumblr post on their rec page, twitter account, blog, or Facebook. Hi anon! Yeah, my specific disclaimer is just about not putting my fic up on GR etc. Others feel that linking to fannish content posted to tumblr is acceptable fic, vids, art but personal tumblr posts are another matter.
Unfortunately, there is little clarity as to what is and is not personal, and who makes that decision. Interestingly, for some fans, the permission requirement is not limited to just tumblr content. In an informal survey, one artist asked her followers to "vote" on whether it was OK to link to their fanworks without permission - whether linking to the fanworks at the source or at a reblogged location. The "Nos" outnumbered the Yays" 4 to 1. That being said, there is a strong preference on Tumblr for keeping all discussion and commentary in reblogs of the original post, for three reasons: Links tend to die on Tumblr because of blog name changes.
Because of the lack of privacy tools on Tumblr, name changes are the only way someone can avoid discovery by family, friends, and co-workers; it's not always a whim. In addition, there is a reluctance to click on links at all. Most Tumblr users browse through the phone app, so their ability to navigate the web can be limited. But the main reason is that reposting instead of reblogging content is viewed as feedback theft.
It seems weird to us s web folks because we grew up without a reblog function. When we quoted someone in a blog post, no one viewed it as theft, because content was static and stayed where it was. Our pages couldn't travel around and "go viral," eclipsing the original post. Likes and reblogs are how Tumblr creators get feedback -- pretty much the only way -- so they are very protective of their content. Even a paragraph of it showing up somewhere else is going to feel like a theft of feedback to them.
But the love of feedback in stark numerical form is not a new thing; remember the 90s obsession with page hit counters? Basically a Tumblr post is a page that's getting hits, and putting its content even a small portion somewhere else is taking away hits. Tumblr's terms of service state that one should not include copyrighted material on tumblr without permission. Some fans interpret this to mean they should not upload the content to tumblr's servers, but should instead link to the content where it is sourced.
This is the preferred method for many fans for sharing outside fan art on tumblr; however even then it is not without controversy:. I find it is gathering notes and fame and glory and likes with the work of someone else. This is of course a better option,. I have to go find it here myself, or someone needs to link it to me.
At least I am now aware of the amount of notes it has gathered. Also, how many of Tumblr users will actually a click the link and b comment the actual post of the original artist, instead of just c pressing that cute little heart button on tumblr, leaving their appreciation probably unknown to the artist.
Others, somewhat bizarrely, focus on whether it is a violation of tumblr's terms of service to link to the outside content. For example, most YouTube videos have embedding enabled - the video streams from Youtube to wherever the code is embedded.
This leads to confusion among tumblr users:. Needs Citation : This article or section needs more citations. See Fanlore:Citation for more information on why. Many fans post fanart taken from sites such as Pixiv or deviantART without proper credit to the original artist. This is often because the tools one uses to post to Tumblr through one's web-browser do not adequately 'scrape' the link of an image you are blogging, as a result of Tumblr's rules about its API.
See Sharing Fanart. According to some, the problem of unattributed fanart has lessened as more fanartists join Tumblr. On December 3, , Tumblr announced that a full NSFW ban would go into effect on December 17, banning "photos, videos, or GIFs that show real-life human genitals or female-presenting nipples , and any content—including photos, videos, GIFs and illustrations—that depicts sex acts.
We have no problem with that kind of stuff. Go nuts. Show nuts. This article or section needs expansion. We need to have info on the recent spring take-downs of fan tumblrs re: "copyright".
On July 21, , Tumblr announced that they would be testing Tumblr Post Plus, a new premium content service and positioned as a direct competitor to Substack and Patreon. This raised concerns for users, not least of which was running afoul of copyright law. In Tumblr's official announcement , the company mentioned fanfic directly as possible premium content. On July 23, Tumblr reblogged their initial post with more information to respond to concerns, which included:. It really is. That is not a goal for the many well respected voices sharing talent and insight and passion.
But the format of tumblr, with content flowing pass us all the time, makes it so much harder to be heard.
When is it worth the work of sharing a moderate opinion the lack of which has been lamented by emmagrant01 and many others if no-one is going to see it? Original content takes effort, and that effort has little chance to be appreciate, particularly not on par with the material reappearing on our respective dashes.
Is it a community when no one notices whether you showed up? These blogs generally have generic names mashing up words and numbers and are filled with hardcore pornographic gifs. On May 27th, , an anonymous user on Quora. A commenter named Michael Edwards responded:. When they see such a post, they scrape it for the likers and rebloggers, which will also grab your account.
They then mass follow that scraped list to get refollows. Using random tumblrs to rank for porn in google is almost useless. Tumblr is best used for instant niche traffic. Get as many people as you can to go to your site. Using tumblr to rank a site requires other people to reblog your post or for the person to have control over several tumblr blogs with high metrics and point them to his site and then point links to those individual blogs.
However, I doubt this would work for the competitive porn keywords because the top ranking sites for those have thousands of backlinks that are spammy but for some reason do not penalize their sites. In July , Tumblr user fishbone76 [29] posted a link to the Quora page with the caption "In case you wanna know why so many porn blogs follow you. Another user named snarp [30] posted a theory that Tumblr itself created the porn bots in order to meet a hypothetically promised number of notes for advertisers who come to their site.
User notcuddles responded by saying SEO workers hired by advertisers, not Tumblr, were to blame for the proliferation of Porn Bots. The thread gained over 33, notes. They're incredibly unpopular with the site's users. Searching "Porn Bots" on Tumblr [32] yields hundreds of posts featuring users complaining about porn bots and posting screenshots of their recent followers, which are generally all porn bots example shown below.
On March 23rd, , Tumblr sent out an email to a large amount of users alerting them that they had identified and terminated 84 accounts that were tied to the Internet Research Agency, a Russian -affiliated agency which engages in the spread of disinformation and propaganda through social media.
The email was sent to anyone who liked, reblogged, or otherwise engaged with their content. Users on Tumblr quickly noticed that many of the accounts identified posted shitpost-style posts rather than political propaganda. For example, a post by identified IRA account lagonegirl featured the Draymond Green Talking to Kevin Durant meme and gained over , notes shown below, left. In the Select All [41] story about the news, Seth Everman was identified as a person who had reblogged a post by an IRA account, though the post in question showed a man going down a water slide, which gained over 88, notes shown below, right.
Tumblr users joked about the news via jokes. For example, Tumblr user terror-billie posted an Is This a Pigeon? User blackshikamaru posted a joke about the infamous Aphobe List controversy that gained over 18, notes shown below, right. These jokes were covered by Buzzfeed. On December 3rd, Yahoo! On the following day, Tumblr launched its first-ever annual trend report [24] highlighting the most favorited and re-blogged content in 20 different categories shown below , with plans to unveil one additional category per day until December 31st.
Most of the pages from the year in review have since been removed since, as other years in review have replaced them. On November 28th, , Tumblr released its lists of top fandoms on the site in According to the site's staff: [48].
After reviewing literal tens of thousands of lines of data, we sorted the most popular stuff into 23 lists with our very own Fandometrics rating system--measuring searches, original posts, reblogs, and likes to rank your enthusiasm and love. BTS 2. Voltron: Legendary Defender 3. Marvel 4. Steven Universe 5. Boku no Hero Academia 6. Overwatch 7.
Avengers: Infinity War 9. Artists on Tumblr Critical Role. The Daily Dot [49] took particular interest in Tumblr's shipping list, [50] organizing the top pairings discussed on Tumblr. Author Gavia Baker-Whitelaw pointed out that these two ships were notorious for infighting amongst other shippers in the fandom, arguing that the fact that they topped Tumblr's fandometric list suggested that shipping culture on Tumblr was still mired in controversy.
According to Business Insider [10] , Tumblr ranks as the 10th largest social network site with 6. The site has a US Quantcast [7] rank of 28, an Alexa [8] traffic rank of 46 and a Compete [9] rank of According to a Mashable [19] article from June 15th, , Tumblr accumulated 20,, blogs, surpassing Word Press by 85, Search queries for "Tumblr" remained relatively insignificant until the summer of , when volume began to dramatically increase.
View All Videos. View All Images. Show Comments. Know Your Meme is an advertising supported site and we noticed that you're using an ad-blocking solution. Popular: Shadman Arrested For Assault. Read Edit History. History The site was founded in and was originally funded by Karp's personal earnings as a software consultant for the parenting site UrbanBaby.
Many online criticized and commented on the sale price examples below. Top entries this week. Features Tumblr dashboard serves both as a publishing platform and an aggregate reader. Posts can be reblogged and liked by followers directly from the dashboard menu. Via Giphy What it means: got to go.
Via Giphy. Via Giphy What it means: gratuitous picture of yourself. Via Giphy What it means: An expression that shows frustration, exasperation, or general disbelief. Visual images and gestures of facepalms and headdesks are still widely used Internet memes, but the words themselves, often enclosed in asterisks, brackets, and parentheses, or preceded by a forward slash, have long been forgotten as Internet slang.
Via Giphy What it means: badass motherfucker.
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