Your profile is a place where you can put information about yourself your name, profile photo, short bio, where you went to school, where you work, what your favorite books are, and so on. Some of the ways you can personalize your profile include:. The more you can add to your Facebook profile, the more others will feel they have a sense of who you are.
Remember, Facebook profiles are meant to be a representation of you as an individual. You can connect with others through your profile by adding them as friends or optionally having them follow you if you have this enabled. You also have full control over your privacy , so you get to choose what kind of information you want to share with the public, with your friends, and even with custom lists of friends.
A Facebook Page is very similar to a Facebook profile, but it's always public. Pages are typically used to represent public figures, businesses, brands, organizations, and other entities. Facebook Pages have similar layouts and main features to Facebook profiles, such as a cover photo, main photo, photo albums, status updates, and more. These are all ways that public figures, brands, businesses, and other entities can interact with their audience in a similar way that individuals do with friends through their profiles.
Facebook pages have additional features like:. People connect with a Facebook Page by either liking the page or following the page. When they do, they'll receive status updates from the page in their news feeds. Multiple people can also manage pages as admins or editors. A Facebook Group is essentially used to create a community. It's a place for people to connect and share information about a common topic of interest.
Both profiles and pages can create groups. Groups have similar features to profiles and pages, including a cover photo, a feed of updates, and more.
Anybody who creates a group can decide whether to make the group public for anyone to join , require admin approval for members to join, or make a group private by invitation only. Groups also include features like:. Like pages, groups can be managed by multiple users as admins or moderators. These users accept and reject member requests, pin announcements to the top of the feed, remove members who don't follow the group rules, and more. Admins can appoint particularly knowledgeable group members as Group Experts who can help keep members updated and informed.
As mentioned earlier, a Facebook profile is an essential building block. You need it in order to create a page or a group. Be original. Nothing destroys your credibility like someone accusing you publicly of plagiarism.
Watch your tone. Your posts should have a specific personality to them — a personality that you have hand selected to be associated with your brand. Post regularly. Just make sure that each post is different from the last, and you will be rewarded with more exposure. Print and Read Later. Share Tweet 2. Buffer Connect with Jamie Now. Find Stuff on the Website Search for:. You may have seen Jamie in Forbes, Inc. About the 60 Second Marketer The 60 Second Marketer is an online magazine read by hundreds of thousands of people around the globe.
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