Severn relayed back that basketball shoes in the US were being made exclusively out of minimal supporting canvas, which often meant that players were injuring their knees or ankles whilst training and playing. For several decades, the basketball sneaker market had been lacking in any significant innovation in both design and technology.
There was an opportunity here for the brand. Shortly after such revelations, adidas produced their first-ever basketball trainer donning an all leather upper. It was ideal for playing basketball. By the mid s, adidas had successfully managed to infiltrate the basketball sneaker market.
Luckily for the brand, the silhouette was held in such high esteem at this point that it naturally evolved as a shoe for the courts to a shoe for the streets. This was largely thanks to the hip-hop and skateboarding scenes. They sported them laceless with the tongues pushed out. They were doing all of this while repping three stripes from head to toe.
After seeing this first-hand, the brand was eager to swiftly sign a deal between themselves and Run-DMC. This was the first time a sporting brand had used music to push their product and it was the first endorsement deal between a major corporation and a hip-hop artist. The Superstar was no longer just a cultural classic. It had now also become an immense marketing force.
The Beastie Boys wore adidas on the cover of their Check Your Head album and Madonna was spotted rocking a white and red combo Downtown. The rise of hip-hop and skateboarding culture naturally led to the beginnings of the streetwear culture boom.
All around the globe the Superstars were merging with various movements, communities and cultures within the world of fashion, and as streetwear became a domineering player in the scene during the s, so did adidas and their signature Superstar shoe. Collectors culture in Tokyo at the time meant that exclusive and premium Superstars were highly sought after and resold internationally at a high price.
Fashion capitals such as London and Los Angeles took turns to put their own twists on the silhouette, and soon, the trainer could be spotted by anyone window shopping in their respective big city. The lifestyle market had now officially been checked off by adidas. However, the German sports brand decided not to offer a contract for various reasons.
A decision that the management at Adidas must have regretted down the years. Michael Jordan signed a contract with their arch-rival Nike. The contract was the beginning of what proved to be the strongest, most unchallengeable collaboration between a sports star and a sports brand of recent times.
Adidas Superstar had a crucial influence on the sneaker culture we know today. This is why it is a hugely popular sneaker and sold in countless different versions. Apart from Adidas Superstar, which is immortal. Designed in , iconic sneaker Adidas Superstar was intended to be a basketball shoe. It quickly became popular away from the basketball court, entering urban hip-hop culture and then becoming a huge hit in mainstream culture.
Adidas Superstar knocked Converse All Star back to the stone age and conquered the market in record time. Adidas Superstar and the fight with Converse Long before Run-DMC filled arenas and concert venues in their famous Adidas tracksuits and leather Superstars, the iconic sneakers were designed for one specific purpose — to revolutionise the world of basketball. Shop Adidas sneakers. Adidas Originals Shoes Black. Adidas Originals Glenbuck Sneaker Grey.
Adidas Originals Nmd Sneaker Black. Adidas Originals Zx 2k Boost 2. Adidas Originals Ozelia Sneaker White. Adidas Originals Shoes White. Adidas Originals Ultraboost 20 Sneaker Black. Adidas Originals Superstar Sneaker White. Adidas Originals Ultraboost 20 Sneaker White.
Shop Adidas Originals. Adidas Originals T-shirts White. Since then the Superstar has been updated on a regular basis and made it all the way from the 60's up to now a very desirable sneaker. White leather, three black stripes and the famous "Shell Toe" rubber cap - the adidas Originals Superstar is unmistakable and has been one of the most popular sneakers ever designed for decades.
Learn the story of the adidas Originals Superstar here. The path from court to pop culture.
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